Stage 01
Presence
Look like a real business — not a side hustle posting from a phone gallery.
12–30 posts a month · every format
For the salon, the clinic, the shop, the studio — the same craft a Bangalore startup gets, at a price that doesn't break the month.
Premium clients pay this without thinking. Most local businesses can't — so they walk into shops that promise the same work for ₹5,000 and walk out with garbage. This is the gap that's been there for a decade.
Every shop owner I met for ten years wanted to be online — wanted reels, wanted leads, wanted what the big brands had. They came in asking for it.
₹5,000 to ₹15,000 a month isn't pocket change, but most businesses find it when growth depends on it. The gap was never the money.
Local "agencies" charging ₹5,000 for content that looks like it took ten minutes. Premium agencies charging ₹50,000+ for craft I knew could be done leaner. Nothing in between.
Ten years of design and marketing experience, shipping premium work at a fraction of premium prices — the same craft a Bangalore startup gets, for a salon in Surat. That's the bridge.
Most agencies sell these as three separate products and bill you separately for each one. Setu bundles them. Flat monthly price. Ad budget included. No add-ons, no extras.
Look like a real business — not a side hustle posting from a phone gallery.
Show up every week, reliably — a steady feed that compounds, instead of going quiet for a month.
Real ad budget included in your plan — never a separate invoice, never on top.
Behind every post is a tested system — calibrated per category, refined by humans, guarded against off-brand mistakes. It's what makes premium-quality work possible at accessible prices. Our quiet advantage.
Read the full Method →10+ years of what works for Indian SMBs, compressed into the system.
Tuned to your category — each industry gets its own rules.
Human review, always. Every piece passes a creative reviewer.
Built-in category safety — off-brand suggestions never ship.
Setu is small on purpose. A focused team in Surat, backed by a roster of AI agents named after the Mahabharata. Each agent owns a slice of the work. We supervise. The Method holds it together.
Each agent owns one part of the workflow — research, drafting, ad management, analytics, guardrails. Together, they handle the lift. The humans handle the craft.
Studies your category in 4 hours. Speaks your industry's language by Day 2.
Drafts every poster, reel, and carousel. Refined by humans before delivery.
Runs Meta ad campaigns. Optimises every rupee of your bundled spend.
Tracks what works. Flags what doesn't. Reports honestly, even when it stings.
Holds the rules. What ships, what doesn't, what each category needs.
Setu took the chaos of running my Instagram off my plate. The content actually looks like a brand now — not random posts.
Two agencies failed us. Setu actually understood our jewellery business — and the kind of audience we serve.
Posts go out on time. Reports come in clearly. They are upfront about what is working. No drama, just honest work.
Ten years of creative and marketing work inside Indian agencies — now channelled into Setu. We're onboarding our first Setu clients now and building real case studies as the work ships. Real results, real business names — as soon as each client is ready to be shared.
Start with a free demo. We'll create one piece of content for your business — you decide whether to continue.