Refund policy.

01 About this policy

This Refund Policy explains when refunds are available for Setu's services, when they aren't, and how to request one. It applies to all clients of AGSH, the entity that operates Setu.

This policy is part of, and should be read alongside, our Terms of Service. It complies with the Indian Consumer Protection Act 2019 and Consumer Protection (E-Commerce) Rules 2020.

Our philosophy on refunds: fair to you, fair to us. If we promised something and didn't deliver, you get your money back. If you change your mind after we've already done the work, that's a different conversation.

02 Before your content goes live

If you sign up for a Setu plan and decide it's not for you, you can request a full refund of your plan fee any time before your first approved content is published — even after you've seen the work we've prepared.

This window covers onboarding, production, and your review. You get to see exactly what we'll post for you, and you can still walk away — as long as nothing has gone live yet.

Once your first approved piece is published, the rules in Section 03 take over. Ad budget already paid to Meta is handled separately (see Section 04) and isn't refundable as cash.

03 After your content goes live

Once your first approved content has been published for the current month, plan fees for that month are non-refundable. This is because:

• Our team has already invested time in research, brief analysis, and creative production
• Your content is live and working — it can't be un-published or un-delivered
• Ad spend, once paid to Meta, can't be recovered

You're free to cancel at any time (see Terms of Service §05) — but cancellation stops future billing, not the month already underway.

04 Ad spend & budget

Each Setu plan includes a designated monthly ad budget that we spend on Meta (Facebook/Instagram) on your behalf. A few important things:

Unspent ad budget

If, in any given month, we don't spend the full ad budget (because of campaign performance, ad rejections, etc.), the unspent amount:

• Cannot be refunded as cash
• Does not roll over to the next month
• May, at our discretion, be applied to additional content or boosted posts that month — we'll tell you upfront if we do this

Money already spent on ads

Once ad budget has been used to run ads, that money is gone from our control — it's been paid to Meta. We cannot refund spent ad budget, even if the campaign underperformed.

05 Partial refunds

Partial refunds are available in specific situations:

• Plan downgrades mid-month: if you switch from Premium to Growth, etc., we'll pro-rate your billing on the next cycle (no immediate refund — credit applied forward)
• Bulk-paid plans (if/when introduced): if we ever offer pre-paid 6/12-month plans at a discount, refunds for unused months would be at the standard non-discounted monthly rate

Under-delivery on our side is handled in content, not cash — see Section 06.

06 When we mess up

If something goes wrong on our end, here's how we make it right:

Failure to deliver

If we don't ship the content quantity specified in your plan in a given month, we make it good in content, not cash:

• If you continue with us: we add the shortfall to your next month's deliverables, at no extra cost
• If you choose not to continue: we still deliver the remaining content from that month — you receive everything you paid for

Either way, you get the full content your plan covers. Because the work is delivered (just later), under-delivery on our side doesn't result in a cash refund.

Delays from third-party tools

We produce content using third-party AI tools and platforms. If one of these providers has an outage, downtime, or technical issue that delays production, that delay is outside our control — it doesn't trigger a refund. We deliver the affected content once the service is restored, and we'll keep you posted on WhatsApp if it ever affects your timeline.

Quality issues

If a piece of content is genuinely off-brief, factually wrong, or not deliverable due to our error, we'll redo it at no charge. We won't redo work just because tastes shifted after delivery — that's normal revision territory and handled in our standard workflow.

Service unavailable

If Setu shuts down operations entirely while you have an active paid month, we'll refund the unused portion within 30 days of shutdown.

07 How to request a refund

To request a refund, send us a message on:

• WhatsApp: +91 92748 26006 (fastest)
• Email: hello@makemysetu.com

Include in your message:

• The business name your plan is registered under
• The plan you signed up for and the date of payment
• The reason for the refund request (helps us figure out if anything's broken)
• Your preferred refund method (UPI, bank transfer, or back to original payment method)

We'll acknowledge your request within 2 business days.

08 Refund timeline

Once a refund is approved:

• Processed within 7 working days: once approved, we initiate and process your refund within 7 working days
• Original payment method: refunds are processed back to the original method when possible (UPI to UPI, card to card)
• Currency: refunds are issued in INR; if the original payment was in foreign currency, the refund amount will reflect the INR value at the time of refund (we don't compensate for FX rate differences)

It may take a little longer to reflect in your account depending on your bank or payment provider. If you don't see your refund within 7 working days of our confirmation, message us — we'll investigate with the payment processor.

09 Disputes

If you disagree with a refund decision:

• Step 1: talk to us. Most disagreements are resolved with a single WhatsApp conversation
• Step 2: if we can't agree, you can escalate via the National Consumer Helpline (1800-11-4000) or file a complaint at consumerhelpline.gov.in
• Step 3: if all else fails, the courts in Surat, Gujarat have jurisdiction (per our Terms of Service)

We strongly prefer Step 1. We're not interested in winning fights — we're interested in keeping clients happy.

10 Contact us

Refund questions, escalations, or anything related to billing:

• WhatsApp: +91 92748 26006
• Email: hello@makemysetu.com
• Address: Plot No. 266, Jay Laxmi Bunglows, Opp. Southern Gujarat Chamber of Commerce, Sarsana Main Road, Surat, Gujarat 395007, India
• Operating entity: AGSH Studios
• GSTIN: 24CIOPG1284N1ZV